Project

Create a guest Wi-Fi network and bespoke app for The Range.

What we did

Bespoke design and development, deployment, supporting hardware infrastructure.

Description

CloseComms brief was to provide a guest Wi-Fi network that would deliver a bespoke app that we were commissioned to build upon joining the wireless network.

The technology to be deployed was to use multi channels of communication from Bluetooth, Wi-Fi and NFC. The technology used was to perform 3 key tasks:

Monitoring

Using our state-of-the-art software and real time sensors our system would deploy a footphone monitoring system where our sensors will track and monitor mobile phones, providing key metrics to there business from behaviour analysis to dwell time.

Engagement

Working inside the App Delivery Strategy or Proximity Marketing processes, we provided multi channel engagement with consumers ensuring their interaction with the brand on their phones rewarding and reliable. Using a variety of technologies to engage on phones our Live Management platform provided one management suit to ensure scalability and control.

Analytics

Real time data and advanced management reporting giving unique insights, monitor footfall, dwell time, behavioural responses, phone details or collect information directly into there CRM.

The app was to include Direct Links to their own website for online purchasing, multi-level rich content, event date calendar drops, video, animated and static content.

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